Aperio Insights and Vibio worked in partnership to develop a survey exploring
how Covid-19 has affected sex and relationships, as well as mental health & wellbeing.
Couples are having less sex - before Covid-19, 53% had sex once a week or less. Since Covid-19, this figure has grown to 63%.
Singles sex lives have taken an even greater hit, with the number of singles having sex once a month or less growing from 41% before Covid-19 to 61% after.
Despite couples having less sex, their relationships are stronger than ever! 59% felt their relationship had become stronger, and just 8% felt it was weaker.
Similarly, 58% felt communication in their relationship had improved with just 6% feeling it had worsened.
Sex Toys & Fantasies
51% have had more interest in sexual fantasies and experimentation since Covid-19.
Clitoral stimulators were the most popular sex toy purchases for those who identify as female, while handcuffs/restraints were the most popular for those who identify as male.
Covid-19 has significantly affected mental health. 68% say their mental health is worse and just 13% say it is better than before Covid-19.
Covid-19 restrictions have changed self-care methods, as well as how couples express love.
Those in relationships are more often telling their partners they love them, cooking and cleaning for them and discussing shared memories.
Further, watching TV/streaming services, napping and meditating as forms of self care have all risen in popularity.
Learn more about Vibio and Aperio Insights
Run by women, made for everyone
Who We Are:
Founded by childhood friends Alma Ramirez and Patricia Cervantes, Vibio is a sextech company creating innovative pleasure products for every body to help people explore their sexuality.
Making products that work for all sorts of bodies and sexual orientations, Vibio challenges taboos and misconceptions around pleasure and encourages everyone to be more open about sex and what they really like.
Market Research & Foresight
Who We Are:
Founded by Mike Courtney and Quyen Nguyen, Aperio Insights is a team of marketing and research professionals with a passion for helping companies understand their customers' motivation and preferences at a deeper level.
Aperio Insights sole purpose is to provide clients a level of understanding and clarity that guides and ultimately results in better decisions.
Frida by Vibio
Play anywhere, at anytime. Frida is uniquely designed to fit your vulva and stimulate every time part of it so that you don't miss out on any pleasure. Use the app to vibe solo, or add a partner for some remote fun.
We focus on anatomical design that fits real bodies. Because knowing yourself is the key to empowerment.
Aperio Insights © 2021